Not just a trip. An experience you'll remember
Diamond Marrakech Group · Since 2024
We create authentic experiences and provide premium services to make your journey in Morocco unforgettable. Local insights, exceptional comfort and unforgettable moments, crafted especially for you.
— Agafay Desert Experience —
Camels across silver dunes, quads at golden hour, and a Berber camp dinner beneath a sky full of stars.
— Food Tour —
A three-hour evening walk through the old Medina, tasting the dishes locals actually eat.
— Marrakech Stays & Transfers —
Handpicked private villas, authentic riads and discreet private transport from the moment you land.
Five ways to experience the real Morocco
Experiences carefully designed to reveal the soul of Morocco
Not just a trip. An experience you'll remember.
Marrakech · Morocco
Marrakech sits between the Atlas and the desert, which is why one city can hand you snow, dunes and the Atlantic in the same week. We are based here, we drive these roads every day, and we build each itinerary around how far you actually want to go — not around a coach schedule.
Private, always
Your own vehicle, your own driver and licensed guide, pick-up at your riad, hotel or the airport. You set the departure hour; we handle tickets, permits and the timing that keeps you ahead of the crowds.
Real people, real places
Brass hammerers, zellige cutters, argan cooperatives, a family kitchen instead of a tourist menu. Every stop is someone we know by name and pay fairly — that is the difference you taste and hear.
Built around your days
Three days or twelve, honeymoon or family of nine, one excursion or a full loop through Fès, Merzouga and the coast. Tell us the dates and the pace and we send back a day-by-day plan the same evening.
Experiences · Gallery
Marrakech sits between the Atlas and the desert, which is why one city can hand you snow, dunes and the Atlantic in the same week. We are based here, we drive these roads every day, and we build each itinerary around how far you actually want to go — not around a coach schedule.
MarrakechThe red city
Nine centuries of walls, gardens and craft. We walk you through the souks of the medina at the right hour, past the Koutoubia and the Saadian tombs, into the courtyards of Bahia Palace and the quiet of Le Jardin Secret — then up to a rooftop as Jemaa el-Fna lights up. Small groups, a licensed local guide, and time to actually sit down for a mint tea.
Half day or full day · private guide · rooftop dinner optional
Book This ExperienceAgafayStone desert, 40 minutes away
Lunar hills with the Atlas on the horizon. Quad bikes or camels late in the afternoon, a pool with nothing but silence around it, then dinner under the stars with gnawa drums and a fire. It is the easiest desert night in Morocco — you sleep back in Marrakech, or in a glass-walled tent if you'd rather stay.
Half day · quad, camel, horse riding · dinner & live show
Book This ExperienceOurikaAtlas valleys & waterfalls
An hour out of the city the air changes. Berber villages built into the slope, an argan cooperative run by women, tables set directly in the river, and a walk up to the seven falls of Setti Fatma with a mountain guide. Spring is green and loud with water; autumn is quiet and gold.
Full day · lunch by the river · argan cooperative · easy hike
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EssaouiraAtlantic wind & blue boats
Three hours west, past goats in argan trees, and suddenly the ocean. Portuguese ramparts, a whitewashed medina you cannot get lost in for long, wood-carvers working thuya, grilled sardines on the harbour and a beach wide enough for horses. The calmest day on any Marrakech itinerary.
Full day · private vehicle · seafood lunch · argan stop
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MerzougaErg Chebbi, three days
Over the Tizi n'Tichka pass, through Aït Ben Haddou and the Dades gorges, until the tarmac ends and the dunes start. Camels at golden hour, a luxury camp with real beds and hot showers, drums after dinner and a sky with no light pollution at all. Back via Ouarzazate and the Rose Valley.
3 days · 2 nights · luxury camp · private 4x4 or minivan
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FèsThe oldest medina in the world
Nine thousand alleys, the Chouara tanneries, the Al-Quaraouiyine university that predates every other in the world, and the mosaic ateliers of Fès el-Bali. Two days is the honest minimum: one for the medina with a Fassi guide, one for Meknès, Volubilis and the drive back.
2 days · private driver · riad night · licensed city guide
Book This ExperienceFive ways to experience the real Morocco
Dreaming of a unique journey? We create your custom itinerary: culture, gastronomy, adventure, photography — your trip, your rhythm.
Plan my tripFive ways to experience the real Morocco
3 Hours · Evening Tour
Join our 3-hour evening food tour and experience Morocco through its rich and diverse flavors. Try new and authentic Moroccan dishes, from savory street food to traditional specialties. Stroll through the vibrant souks and hidden corners of the old Medina with a local guide who will share stories, culinary secrets, and the true spirit of Marrakech.
4 Hours · With Local Guide
Step into the heart of Moroccan craftsmanship with a 4-hour guided tour through the vibrant souks and artisan quarters. Visit 3 traditional handmade workshops where local artisans share their skills and stories: pottery, zellige mosaic, and wood carving or leatherwork. Discover unique techniques passed down through generations, try your hand at creating your own piece, and connect with Morocco's rich artistic heritage.
Full Day · Private Experience
Escape to the Agafay Desert and live an unforgettable adventure just outside Marrakech. Ride camels across stunning landscapes, feel the thrill on a quad, or enjoy a peaceful horse ride. Take to the sky with a hot air balloon for a breathtaking view. As the sun sets, relax in a beautiful desert camp and enjoy a traditional Moroccan dinner with live music and show under a sky full of stars.
Flexible · Private · Luxury
Stay in carefully selected villas and traditional riads, with private transport designed to make every journey comfortable, seamless and stress-free.
3 Hours · Small Group
Explore the secret corners of Marrakech's ancient medina with an expert local guide. Discover hidden palaces, secret gardens, artisan alleys and breathtaking rooftop views that most tourists never find.
Moments with our guests
Real footage from our tours, desert days and villas
Guest Stories
Not just a trip. An experience you'll remember.
Diamond Marrakech gave us the most magical evening. The food tour through the medina was unlike anything we'd ever done. Our guide was brilliant.
Sophie V.Amsterdam, NetherlandsL'expérience désert Agafay était époustouflante. Le camp sous les étoiles, la musique, le dîner berbère — parfait du début à la fin.
Pierre M.Paris, Franceتجربة فريدة من نوعها. الجولة الحرفية كانت رائعة، والمرشد متحدث بالعربية والإنجليزية. أوصي بها بشدة!
نور الحسندبي، الإماراتDiamond Marrakech gave us the most magical evening. The food tour through the medina was unlike anything we'd ever done. Our guide was brilliant.
Sophie V.Amsterdam, NetherlandsL'expérience désert Agafay était époustouflante. Le camp sous les étoiles, la musique, le dîner berbère — parfait du début à la fin.
Pierre M.Paris, Franceتجربة فريدة من نوعها. الجولة الحرفية كانت رائعة، والمرشد متحدث بالعربية والإنجليزية. أوصي بها بشدة!
نور الحسندبي، الإماراتAbsolutely worth every dirham. The private riad stay was stunning and transfers were flawless. Diamond Marrakech = pure luxury.
James T.London, UKEl tour gastronómico fue increíble — platos que nunca habría encontrado por mi cuenta. Guía excepcional, organización perfecta.
Lucía R.Barcelona, EspañaDe woestijnervaring was adembenemend. Kameelrit bij zonsondergang, authentiek diner en sterrenhemel. Absoluut onvergetelijk.
Lars D.Rotterdam, NederlandAbsolutely worth every dirham. The private riad stay was stunning and transfers were flawless. Diamond Marrakech = pure luxury.
James T.London, UKEl tour gastronómico fue increíble — platos que nunca habría encontrado por mi cuenta. Guía excepcional, organización perfecta.
Lucía R.Barcelona, EspañaDe woestijnervaring was adembenemend. Kameelrit bij zonsondergang, authentiek diner en sterrenhemel. Absoluut onvergetelijk.
Lars D.Rotterdam, NederlandWe did the artisan tour and it was the highlight of our Morocco trip. Three workshops, a tasting, and the most genuine local experience.
Emma K.New York, USAExceptionnel. Tout était pensé dans les moindres détails — le riad, le transport, les guides. Le Maroc à son meilleur niveau.
Antoine B.Lyon, FranceDiamond Marrakech showed us the Morocco that doesn't appear in guidebooks. Authentic, warm, unforgettable. We'll be back.
Mia J.Stockholm, SwedenWe did the artisan tour and it was the highlight of our Morocco trip. Three workshops, a tasting, and the most genuine local experience.
Emma K.New York, USAExceptionnel. Tout était pensé dans les moindres détails — le riad, le transport, les guides. Le Maroc à son meilleur niveau.
Antoine B.Lyon, FranceDiamond Marrakech showed us the Morocco that doesn't appear in guidebooks. Authentic, warm, unforgettable. We'll be back.
Mia J.Stockholm, SwedenMarrakech